Using Keyword Search

This article covers TVPulse's keyword search feature in detail.

Basic search

Single keyword search

Just enter a keyword in the search box and press Enter to search.

coffee

Compound keyword search (AND/OR)

You can combine multiple keywords in a single search.

AND search (contains both):

coffee AND Starbucks

OR search (contains either):

coffee OR tea

Combined example:

Starbucks AND (Frappuccino OR Latte)

Limit: Up to 3 keywords can be combined

Search options

Date range

Specify the search date range using the calendar.

Choose a start date and end date
You can also specify times (00:00-23:59)

Recommended ranges:

Quick check: past 1 week
Regular analysis: past 1 month
Trend analysis: past 3-6 months

Search type

Type	Description	Use case
Text	Search captions and subtitles	Product names, brand name display
Audio	Search spoken dialogue	Mentions and verbal introductions
Visual (alpha)	Search visual information in footage	Logos, product packaging

Multiple selection is allowed. We recommend combining text + audio.

TV station selection

Kanto region (7 stations): CX, EX, MX, NHK, NTV, TBS, TX

Kansai region (5 stations): ABC, KTV, MBS, SUN, TVO

Use "Select all" to select every channel at once.

Commercial filter

Setting	Description
Programs + Commercials	Search both
Programs only	Exclude commercials
Commercials only	Search commercials only

Search mode

Mode	Description
Exact match	Exactly matches the entered keyword
Related match	Also includes similar expressions

Reading the search results

Summary card

Program count: The number of programs where the keyword appeared
Exposure seconds: Total exposure time
Commercial count: Number of related commercials

AI context

AI analyzes the search results and summarizes the context in which the keyword was used.

Related keywords

Frequently occurring related words from the results are shown as tags. Click to search again.

Program list

A list of programs with exposure. Filterable by genre.

Search tips

1. Watch out for spelling variants

If the same word can be written multiple ways, use OR search to cover them:

Starbucks OR Sutaba

2. Combine search types

A term may not appear in captions but may still be mentioned in speech. We recommend selecting both text and audio.

3. Use an appropriate date range

Too long a date range makes results harder to analyze. Start with 1 week to 1 month.

4. Use the commercial filter

To check coverage within programs -> exclude commercials
To check advertising exposure -> commercials only

Saving search conditions

You can save frequently used search conditions.

After running a search, click the "Save" button
Re-run it later from My Page (/account/my-page)

See Saved Searches for details.