Your First Search

Your First Search

Here is a step-by-step walkthrough of the basic search operations in TVPulse.

Step 1: Log in

  1. Go to tvpulse.io/account
  2. Enter the email address you registered when you signed the contract
  3. Enter your password
  4. Click the "Log in" button

After logging in, you'll automatically be taken to the TVPulse search screen (/account/tvsearch).

Step 2: Set your search conditions

Enter a keyword

Enter a keyword into the search box at the top of the screen.

Example: coffee, Starbucks, Shohei Ohtani

Tip: When searching with multiple keywords, you can use the "AND" and "OR" operators.

  • coffee AND Starbucks - Results containing both
  • coffee OR tea - Results containing either

Check the search options

The current search conditions are shown below the search box:

  • Date range - The date range to search
  • TV stations - The target channels
  • Commercials - Include commercials / commercials only / exclude commercials

Click the "Change" button to open the detailed search options.

Detailed options

Item Description
Date range Choose a start and end date from the calendar
Search type Text / Audio / Visual (multiple selectable)
TV stations Choose from Kanto's 7 stations / Kansai's 5 stations
Programs/Commercials Programs only / Commercials only / Both
Search mode Exact match / Related match

Step 3: Run the search

After entering your keyword, press Enter or click the search button to run the search.

A progress bar is shown while the search is running.

Step 4: Review the results

Search results are shown in the following sections.

Summary section

  • Program count - The number of programs in which the keyword appeared
  • Exposure seconds - Total exposure time (in seconds)
  • Commercial count - The number of related commercials

Context (AI summary)

AI analyzes the search results and summarizes the context in which the keyword was used.

Related keywords

Frequently occurring related keywords from the results are shown as tags. Click one to search again with that keyword.

Exposure trend chart

A graph showing exposure over time.

Program list

A list of the programs with exposure:

  • Program name
  • Channel
  • Broadcast date and time
  • Genre
  • Program summary

You can also filter by genre.

Statistics section

  • Total exposure - Total exposure time
  • Channel breakdown - A pie chart showing the share by channel
  • Heatmap - Exposure patterns by day of week and time of day

Step 5: Save your search conditions (optional)

You can save frequently used search conditions for reuse.

  1. Click the "Save" button in the search conditions display area
  2. A toast notification appears once the save completes
  3. Saved conditions can be viewed and re-run from "My Page" (/account/my-page)

Search tips

1. Set an appropriate date range

  • A date range that's too long returns too many results to analyze easily
  • We recommend starting with a range of one week to one month

2. Combine search types

  • Selecting text + audio searches both captions and spoken dialogue
  • This produces more comprehensive results

3. Use the commercial filter

  • To check how something is covered within programs -> "Exclude commercials"
  • To check advertising exposure -> "Commercials only"

4. Exact match vs. related match

  • Exact match: Only results that exactly match the entered keyword
  • Related match: Also includes similar expressions (may introduce more noise)

Troubleshooting

If you get zero results

  1. Check the keyword's spelling/script (hiragana/katakana/kanji)
  2. Try widening the date range
  3. Try adding another search type
  4. Try a more general keyword

If you get too many results

  1. Narrow the date range
  2. Restrict to specific channels
  3. Use a more specific keyword

Next steps